5 WAYS TO MAKE MORE MONEY USING A BETTER CALL TO ACTION

For the online marketer, turning traffic into sales is an endless challenge. Looking into new ways of achieving better conversion figures is what drives everyone.

But what happens when the results aren’t there? When your traffic is somewhat qualified, your content comes from top-quality sources but… the leads and sales count turn out to be underwhelming?

Whether you’re operating a blog network or a full blown paysite, you should start looking for what looks to be the weakest link in your sales funnel: your call to actions (CTAs).

Let’s see a few simple tips that if applied successfully, could translate into an immediate rise in conversions so you can ultimately make more money.

1. Be Clear and Specific

If you want your visitors to fill out a form, tell them to Register Here. If you want them to follow a link, tell them to Click Here. Tell them exactly what they need to do.

Also, ALWAYS make sure that the content awaiting your visitors on the other side of the link is really what you told them it is. Using deceitful tactics won’t pay in the long run.

2. Visibility is Key

Most of the people that land on your site won’t scroll down to find hidden content. Make sure that you make good use of everything located above the fold by strategically displaying your rich content. You’ll always have enough space elsewhere for big logos or another row of pictures.

Use prime space for what really matters: making money!

3. Speak with Authority

Tell people what you want them to do, and do so with confidence and authority and avoid over complicated wording that will have people “wonder if…”

Don’t let them go there. You need to kill any potential hesitation right from the start.

Adding a feeling of urgency always helps to improve results. Just try not to overdo it or it will look like a bad infomercial.

Try A/B testing your CTA by adding the words “NOW” and “IMMEDIATE”. These little add-ons can make a big difference. We’ve observed as much as 20% more response in some cases.

Crazy what a few little words can do, eh? In marketing, the devil’s in the details.

4. Restrict the options

Don’t paralyze your visitors with too many choices!

If you have the options Sign Up Now, Subscribe to the Newsletter, and Watch Live Girls Today, all within 3 inches’ of screen space, you might find that none of them are being chosen.

This is because your visitor is as confused as you are. Pick your focus, and they will too.

The more focused your CTA, the better your results.

5. Make it big and obvious, yet simple and effective

A call to action can’t be too big. At least people will see it. In fact, it’s much better than having a CTA  that visitors won’t even notice. So when in doubt about the size, bigger is always better.

Also make sure it has some air around it, and that it stands out from the rest of your site by opting for contrasting colors and distinctive look.

You want people to See it, Read it and Click it

When you start to apply any of the initiatives above, you will start to think differently about the way you sell.

Your strategy will be greatly improved, if you can remember to do the following for each CTA
Use a few lines before your CTA to properly introduce the sale.
Sell by outlining the benefits to ease the decision making for your visitor.
Use an old and controversial marketing technique: Play devil’s advocate.

On this last one and against popular belief, playing devils’s advocate can actually enhance persuasion on visitors who see their concerns addressed before they commit to buy.

Something like  “You could be thinking that {insert negative assumption here}…  Here’s why it’s not true: {bullet list of positive proofs of value}” can work magic with apprehensive customers.

In the end, always remember that the quality of your call to action will directly impact your leads and sales generation operations.